Why did we invest in Epic Foods?
Epic has been growing really fast and doesn't seem to slow down. The cloud kitchen model has seen numerous failures, but Martti and the team seem to have cracked it. We knew we needed to find one of the best teams in the world to execute the model properly. With Epic, we believe we have done that.
Why did we invest in Psyon?
Crazy founders with an extreme sense of mission built into their company is a cocktail every investor should love. In a post-factual world, Olli and Matt are tackling one of the most meaningful problems in the world by making science more attainable and sexy. They've built a stellar team of experienced game devs and launched their first game 'Trump vs. Science' gaining international exposure during the 2016 US election.
Why did we invest in Peergrade?
Peergrade embodies everything we love in a startup; a tremendously smart team, building a truly unique product, in a huge market. We know the struggles of getting proper feedback at universities and Peergrade is solving a huge problem for thousands of students in the education system. Furthermore, we are bullish on EdTech and the opportunities for technology to vastly improve how education is delivered in the near future.
Why did we invest in Artboost?
Mikkel and Anders have shown tremendous hustle to get Artboost to where the company is today, with close to zero funding. Their grit, ambition, and desire to build a massively successful company is what tipped the scale. In today's world, too few people are able to live off their passion. With the rise of automation, it's vital to enable people to make a living as artists. The future job market won't happen in factories.
Why did we invest in TNWV?
Neil has been a great friend for years and supporting him was an absolute no-brainer. We recognise that the Nordics have a problem with early-stage funding, which is one of the same reasons we had for establishing Futuristic. We're confident that Neil will have unique access to a series of interesting deals through his extensive network and goodwill in the region.
Why did we invest in Sky.Garden?
Sky has built an unusually strong team consisting of experienced founders and key local hires in Nairobi. Combine this with an e-commerce market that's predicted to quintuple (!) in size over the next five years and you have a strong platform for building a rocket ship. Furthermore, it's important to empower local merchants rather than take over their markets completely. This creates a sustainable future for African markets.
Why did we invest in Pento?
After working together for +6 years, Pento is the third company Emil and Jonas has started together. Their previous companies count both a success and failure. However, for the first time, I believe they have found their founder-market fit. Coming to HR-SaaS without prior experience in the sector is normally ill-advised, but I believe this is actually their strong side. They are not biased by the old-school processes which they are trying to transform. Furthermore, it’s a market with a clear problem, where the strongest execution and product will win over time.
Why did we invest?
Annica, Charlotta and Peter make for a great and holistic team. Annica’s meticulous focus on the patient experience coupled with Peter’s product design acumen ensures that the product will actually help solve problems for patients and clinics alike. Add to this a world-class CEO in the form of Charlotta, who previously scaled Min Doktor to become the largest digital healthcare provider in Sweden, and you have a team who can tackle the most difficult problems in the space.
Why did we invest?
BOOST Thyroid’s mission and vision of health for people with autoimmune diseases are inspiring. They are tackling a growing market of chronic conditions that were left untouched for too long. Vedra and Mikkel have a great combination of research, tech and product experience, and they are uniquely positioned to built Boost into the best solution for managing chronic autoimmune conditions.
We back early-stage technology companies coming out of the Nordics. We’re helping daring founders execute world-class businesses by supporting you when no one else does.
Our style is centered around creating maximum value for our founders. Everything from strategic advise to future fundraising. You name it.
We work for you – not the other way around.
Our sweet spot is in the pre-seed stage of your journey
$50.000-100.000 tickets - Always founder-friendly terms
Copenhagen based, investing all over the Nordics
Before joining Index, Ari was at Dawn Capital in London where he invested in and worked with SaaS and open source companies in Europe and the US. Prior to that, Ari co-founded both the SaaS workflow management company WOAH Sales and ecommerce startup Fabricly—the former right out of university.
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